We spend an average of 2.5 hours a day on social networks such as: Facebook, Twitter, Instagram, Snapchat, TikTok, Pinterest , LinkedIn, etc., hence the enthusiasm of the brands that invest tirelessly in these new levers. Money spent on Social Ads has steadily increased since 2019. Companies now spend an average of 20% of their advertising budget on them.
Why being present on social networks is not always enough? span>
Consumers and therefore your customers visit social networks daily for exchange, entertainment and information. This already offers you the opportunity to communicate with them anyway. However, posting content on these social networks for free is not enough to effectively reach your customers, both in terms of quantity and targeting. In recent years, Facebook and Instagram have tended to reduce the natural visibility of classic publications in favor of sponsored publications, with the aim of encouraging brands and companies to use Social Ads to reach more consumers.
Sponsored campaigns: what are the advantages?
Social Ads can be used as a real influencer tool for:
- Increase your visibility;
- Touch a wider audience;
- Booster your notoriety;
- Image Enhance of your brand;
- Promote your values;
- Highlight contents
Social Ads for faster typing
Organic social media traffic may take days to create. If you want to set up a short campaign, this ramp-up time can cost you visibility and leads. Social Ads are a real boost in terms of speed – that organic posts do not allow. In addition, the implementation of paid campaigns allows very high targeting. A multitude of more or less segmenting criteria make it possible to address a specific audience according to age, gender, interests or even geolocation of it. Finally, it is possible to carry out very precise monitoring of the performance of ongoing campaigns. This allows you to adjust in real time and according to the results obtained the budget you wish to allocate to each one.
Social Ads to increase your conversion rates< /h1>
Social networks have the advantage of offer built-in formats that users are used to increase your conversion rates. This is the case, for example, of pre-filled forms, purchase buttons placed directly on publications or even integrated stores such as Facebook Shopping. These tools fit perfectly into the consumer buying process. By allowing them to buy directly through their favorite social networks, youhave every chance to see your sales increase.
Social Ads to highlight your physical points of sale and build your community strong>
Social media lets you show your ads to a target located within a certain perimeter. You can choose to target your catchment area in order to encourage users to go directly to your physical points of sale.
Finally, Social Ads are above all an excellent tool for communicating with your audience. As more users interact with your posts, advertising gives you a better engagement rate. The fact that your visitors can express their opinion, discuss with you, dialogue with each other, mention their contacts are all things that contribute to uniting a real community around your brand.
To conclude, investing in Social Ads can bring you a lot, both in terms of notoriety than in terms of sales. It is common to think that advertising expenditure is reserved for the big brands, but in truth, social networks make advertising accessible to all companies. That being said, any paid campaign strategy needs to be built carefully, taking into account the specificities of each social network. To develop tailor-made and effective campaigns, we recommend that you call on an expert Social Ads. The web agency ABUZWEB accompanies you with our entire team of social Ads experts. We will be able to advise you on the most relevant platforms and formats according to your objectives and your sector of activity. Do not hesitate to contact us!